REDEEM TARGETS CONSUMERS WITH UNUSED HANDSETS

Redeem is headquartered in Bathgate

One of Scotland’s fastest growing companies – the electronic device recycler, Redeem Holdings – has taken over one of its rivals, Eazyfone, for an undisclosed sum. The Bathgate-based firm said this would give it greater processing capacity as well as adding the Envirofone brand, the name Eazyfone trades under, to its portfolio. The move cements the company’s position as the UK’s largest mobile recycling company based on volume.

Claes Svensson  CEO of Redeem
Claes Svensson
CEO of Redeem
Chief executive, Claes Svensson said the acquisition would “enhance our processing capacity and provide new sales channels in new markets across the world. The integration of Eazyfone into Redeem’s global operations will give customers more flexibility to realise the optimum value for their used handset.

“This move is a significant step forward for both businesses. Envirofone’s consumer platform has become a powerful and trusted brand over the past ten years and this is something we’ll look to develop throughout the entire group. This addition to Redeem’s portfolio improves our capability to deliver market-leading buy-back, trade-in, refurbishment and wholesale solutions for operators, retailers, corporates and consumers across Europe.”

He pointed out that there are believed to be over 124 million unused handsets languishing in British homes. The consumer market which Envirofone has targeted should open up a direct-to-consumer market for Redeem, estimated to be worth £11 billion.